Tuesday, November 5, 2019
Analysis Of Pepsico Vision Statement Business Essay
Analysis Of Pepsico Vision Statement Business Essay PepsiCo is a company which is most successful well-known brands in the world. Pepsi Company is nationally and globally to operating in non-alcoholic beverage industry, soft drink industry, and savoury snack industry. Besides that, PepsiCo offers the worldÃ¢â¬â¢s largest portfolio of food and beverage brands included 22 different product lines. And the biggest competition from competitor is Coca-Cola in soft drink industry. Analysis of PepsiCo Vision Statement According to vision statement of PepsiCo, I had used seven components to analysis the vision such as directional, graphic, focus, flexible, feasible, desirable, and easy to understand. First of all, the directional component of PepsiCo is target to become a truly sustainable company by using focus on environmental stewardship, activities to benefit society, and a commitment to build shareholder value. From the case, PepsiCo has extensive statements on sustainability, the environment, health and wellness, and diversity. Pepsi Company is nationally and globally to operating in non-alcoholic beverage industry, soft drink industry, and savoury snack industry. PepsiCo is able to expansion market to serve new market segment by provides health and safety product to make consumer more confidence to purchase and become a sustainable company. Besides that, the graphic component of PepsiCo is not appearing in the current vision statement. From the current vision, it has no mention about company management is create and the market position the company is striving to stake out. Moreover, the focus component of PepsiCo is focus on environmental stewardship, activities to benefit society, and a commitment to build shareholder value. According to the PepsiCo case which said that PepsiCo are focusing in projects to increase to use of recycled materials and reduce material used in packaging. It will help PepsiCo build a good brand image, environment friendly and good reputation. When brand image is created, it will incre ase brand awareness of Pepsi and easy to launch new product to serve new market segment and achieve the commitment of shareholder value. However, once the commitment with shareholder is broken it will bring negative effect to the company such as poor reputation and decrease number of invertors. In addition, the flexible component of PepsiCo is creating a better tomorrow than today. From the statement, PepsiCo is wanted to improve all aspects of the world to create a better future. So, it may help increase more potential profitability due to better than previous year. And, it also assists PepsiCo a step forward to be truly sustainable company. Yet, it also some aspect is uncontrollable such as new competitor and economic downturn. Furthermore, the feasible component is about the reasonable expect to achieve in due time. From the case, PepsiCo is expecting continually to improve all the aspects of the world. PepsiCo is able to achieve this vision due to strong financial and also wide range of distribution network. It also has opportunities capture more market share around the world. However, it needs resources and times to achieve the goal. Additionally, the desirable component is about long term interest of stakeholders. In the vision of PepsiCo, it is commitment to build shareholder value. PepsiCo has long history of delivery strong financial growth for shareholders with the powerful brand and commitment to sustainability and top global talent. Conversely, it also face problem when shareholders may disagree with PepsiCo decision making and may occur conflict belong PepsiCo and shareholder.