Disadvantages Of Traditional Media Tools Marketing Essay

Disadvantages Of Traditional Media Tools Marketing Essay Since television has born, it has already become the most useful media tools among others over many years. Most of the convention company thinks that featuring a television advertising campaign may reflect their companys brand or status at a prestige level. The Advantages Television advertisement is a tool that provides high frequency potential where in a day a single advertisement can reach millions of viewers instantly. This is because television is the highest reach of other kinds of media since each house own a television. Furthermore, television also offers advertisers the most extensive coverage compare to other media. The Disadvantages Television advertisement may be a good tool to reach millions of people but the cost for an advertisement is high. High cost probably comes from the production cost because commercials usually need more time, idea and resources to produce it. Therefore, creating a commercial is expensive. 1.0.2 Radio Radio is not as effective as television and it is more difficult to attract more potential consumers because mostly people only focus on listening to the music rather than advertisement. Meanwhile, the most effective way to transmit the message from an advertisement is when a driver stuck in the middle of the traffic. At the same time, many smaller local companies use radio advertising because the cost of creating a radio advertisement are less costly compare to television. The Advantages Mostly radio advertisers help the listener to store the message easily. Method such as repeating the advertisement can successfully helps the listener to remember it. From time to time, the more the listener stay on the radio, the message will goes deeply into the person mindset and soon from short-term to become long-term memory. Adding sound effect in the advertisement may effectively help consumers to well so every time they heard the sound they may recall back to the advertisement. The Disadvantages Radio advertisements have few chances to reach national audience because there is only a short exposure time of transmitting the message. Usually an advertisement is about 15 to 30 seconds. Most of the times listener involved in other activities such as working, paying attention on driving or just using radio as a restaurant or shops background music to provide their customers a nice and comfortable environment. Therefore, most of them will not pay much attention or skip the advertisement part. 1.0.3 Outdoor Advertising Commonly some companies will use billboards to advertise along the side of the highway in Malaysia. Other than that, banners outside a restaurant, on public transportation and even hanging on the pillars under the flyover also an example of outdoor advertising. The Advantages An outdoor advertisement is an effective way to transmit message towards large group of people. For local companies, these advertisement is an efficient way to transmit the message to their local target because usually local audience able to see them everywhere. The location of setting up these advertisements will affect the outcome such as placing nearby a restaurant, inside cities area, hanging on tall buildings, railway station and amusement park. The Disadvantages The major drawback of an outdoor advertising is short exposure of time. When the advertisement is set by the road side, drivers may only have a quick look on it. They cannot get the full message from the advertisement unless they stop their car. 1.0.4 Magazines In old days, advertise in magazines is also a best way to transmit information towards target audience. Advertise in different magazine allow to target to different consumers according to demographic and lifestyles. The Advantages Magazines advertisements often provide high-quality color on the pictures. Colors and images can attract attention because mostly people love to look at colorful things instead all with words. Besides that, the main function of magazines is to allow readers to read it during leisure time. With viewing colors and images, it can benefit in relaxing themselves like reducing stress after a working day yet they may have longer time to go through with advertisement. The Disadvantages Due to high-quality color in every magazine, the cost of production and printing is way higher compare to newspaper. Therefore, the magazine advertisement prices are also expensive because advertiser needs to generate more idea and time to advertise it in different magazine and different target. If some advertisement target to two consumer, it may effectively target to children in child magazines but if the same idea advertise in adult magazine, the outcome will be different and thats why advertiser need to create another advertisement to focus on their parents. 1.0.5 Newspapers Newspaper has been centuries as a role of transmitting local, nation and global news to the public. Newspaper is a best tool to advertise because the price greatly cheaper compare to others and it is distributed on daily basis. The Advantages Local sellers rely heavily on newspaper advertisement because this is the only tool that targets more on locals. The key factor that advertises in newspaper is that you can list our all your information like promoting sales, business retail hours, and physical store location in a single page yet the price is cheaper than magazine. The Disadvantages Newspapers advertisement also have a shorten lifespan like as outdoor advertising. Normally a person will set the newspaper aside once they finish reading it. Normally a person will not re-read second time on any information unless the object or article able to attract the reader. Therefore, pass by advertisement will remain unnoticeable if it fails to attract the reader. 1.1 The Advantages and Disadvantages of Non-Traditional Media Tools 1.1.1 E-Mail Newsletters E-mail newsletters can be an excellent way to build brand awareness to the public. Newsletters can be subscribed in some branded company web site. The newsletter must be in a form of addressing offers value to the subscribers. Besides that, some company will corporate together so they can share the newsletter by adding in their own advertisement together with their partners advertisement. The Advantages E-mail newsletter is near instant delivery compare to printing newspaper and magazine. The company can share and send the e-mail to their customers at any time they want. Meanwhile, the company may also send the newsletter to multiple customers just in few clicks time. Hence, recipient can forward the news easily to their friends and family if the offer given by the company is beneficial. The Disadvantages The actual deliverability to the recipients can be low due to SPAM filters or e-mail address changes. Nowadays, there are many potential hackers in the web. To prevent and protect customers privacy, many e-mail browsers using advance filter technology to filter incoming message. So whenever the mail browsers detect something suspicious inside the newsletter, it will automatically direct it into the junk box. 1.1.2 Blogs Some company use web logs to promote their products. A blog advertise can be effective when spreading positive work-of-mouth communications. Meanwhile, using a blog is easier to check the companys news or process and the content mostly will be updated regularly compare to a weekly or monthly e-mail newsletters. The Advantages Company blogs provide an easy access to company news. By doing so, they encourage their customers to view their blogs frequently because some company will regularly update their latest product, upcoming events and latest promotions. Hence, a company that shows their latest detail will gain loyalty from existing customers. The Disadvantages When a blog that dealing with transaction, small local business company may face difficulties with it. If the company is branded, customers will spend more time on the blogs page to browse what they looking for and they can make payment securely because usually well-know company allow people to feel more reliable and secure. In other words, when a small local business company with a least well-know brand, customers confidence level towards the company will not as much as branded company. 1.1.3 Online Advertising Since 1990s, online advertising have increased steadily. Due to the power of internet, marketers think that online advertising is the newest and highly effective method to reach consumers. Types of online advertising are popup, web banner, media feed or video advertisement. The Advantages Online advertising can allow advertisers to reach significantly more people than traditional advertising media in a shorter time. Advertisement can be more targeted than some traditional media because there are variety of people with different age, race and culture surfing the web daily. The Disadvantages Heavy online advertising will cause web users to slowly immune to advertisement. When user are immune to advertisement, the number of people who respond to advertisement will steadily decrease and those advertisements will become not important to everyone anymore. 1.1.4 Online Social Networks Recent years, online social networks have become extremely popular among people. Some company will use social networking site to communicate with consumers. The most well-known social networking site is Facebook, MySpace, Google+ and Twitter. Instead of communicate with consumers, companies also making product and event announcement. The Advantages Since the network is unlimited, advertising in social networking sites are great for attracting more customers. When a customer is connected to your company, your company profile and information will spread among their family and friends too. The speed on spreading news in social sites is getting faster so the network can soon grow wider and even more when the advertisement has successfully build awareness in public. The Disadvantages Despite of building brand awareness, social sites are not that effective because it need to depend on how a user remembers a company brand. When your company brand is not as famous in the market, people will not aware of your product. Meanwhile, brand awareness is usually created from big advertisement on TV, banners, billboards, newspapers, magazines and other repeated advertisement tools. However, social sites may attack from bad comment when a product dissatisfied the customers and since everyone able to comment on something easily. So, this may pull down the companys image easily. 1.1.5 Couponing Coupon can be found in newspaper, magazines, or online advertisement. At most company will encourage consumer to cut or print out these entire coupon and collect for certain amount so that you can redeem the offer. Some companies like McDonald will request consumers to print out the coupon from their webpage so they can enjoy the rebate. The Advantages Heavy Couponing user will save up their monthly expenses effectively. When a smart spender collected lots of coupon, they may get the amount of offer goods in lower price. During the period of collecting coupons, collectors may request their friends and family together for help out in collecting it. By doing so, the promotion news will spread to others by word-of-mouth. The Disadvantages Some people will feel embarrassing due to self-respect. They might feel that why I need to spend time to collect the entire coupon and use it to save just a few ringgit which they may afford to pay. It is wasting time to collect it and sometimes some coupon occurs in magazines so consumer will need to purchase the magazine every week to collect it. http://wiki.answers.com/Q/Different_types_of_non_traditional_market 1.2 Promotional Mixes Used by Proton Company Advertisement is important to every company. Effectively using advertisement will not just creating awareness to the public but also potentially increase market sales. The Proton Company is using this method to gain profit and increase market share. The company has used five ways to advertise their product such as television, banner, newspaper, social media networks and sales promotion. First of all, many company still believing advertise in television is the most successful way to reach the audience. Since every household own a television, the percentage of people watching television everyday will remain at an upper rate. Proton normally advertises their product during some peak hours like during 6p.m. to 10p.m. Every family will start to watch television during that period because everyone already back to house from working and having dinner with families. By that time, each of them may come across with the advertisement. Protons even pick some festive seasons to promote their product like the recent Chinese New Year. Proton has purposely create a commercial for celebrating Chinese New Year by showing a German engineer driving the Proton Preve safely back to his wifes hometown. Secondly, Proton is also heavily using banner to advertise. By placing banner in certain heavy traffic, cities such as Kuala Lumpur and even fly over in highways. Catching eye banner normally the best way to transmit message into viewer mind even there is only a short time exposure. The best banner that Proton has created is advising drivers to drive safely on the road. Once the driver read the message, the next day when they pass by again they will check which company is concerning the public safety. By doing so, Proton has already create a brand awareness to the public. Thirdly, in knowing most of the consumers will be reading newspaper in the morning or anytime in a day. Protons advertisement sometime will be seen in a newspaper. They usually will used up whole page to advertise their product or service. Normally they will not choose front or second page but they will choose middle part of the newspaper so that can easily capture the readers mind with colors and pictures after reading tones of words in the previous page. Besides that, Proton also advertises their service center location so readers may find their service center easily. By grabbing the golden opportunity of using web in this 21st century, advertise in social media networks is as simple as effective. The large audience in the web has brought Proton to find more potential customers to promote their services and products. Simple steps like sharing in Facebook, Twitter and Youtube will efficiently transmit all the information to its audience. No matter they accept it or not, once they view the message already transmit into their mind. Proton owns a Facebook and Youtube page. On Facebook page, they often use to upload recent promotions photos and reply consumers comment. While on Youtube channel, they are posting their products commercial or videos during their recent event. Lastly, sales promotion is a value adding activities designed to boost short term sales and usually include point of sales activities such as in-store and event displays, product trial and distributing leaflets in public. Before launching the new Proton Preve, the company has organized a huge event named Power of 1 at Stadium Bukit Jalil Kuala Lumpur. The purpose of creating that event is to raise the awareness of their Proton brand and to show the public how well their product perform, demonstration is provided on the spot. At the same time, the Preve also shown up but is covering up by stripe form cover so that can maintain at a mysterious stage. Every time after the launch of their products, they will conduct a road show too by issuing brochure to allow consumer to know more about the product. Therefore based on all of these promotion strategies from Proton, the chances to convince a viewer to buy the product is largely depend on the buyer expectation on the product, level of brand loyalty or brands reputation and how great is the quality of the product. Even though sometimes it might not convince a viewer but at least theyre aware of your brand, product and services. So when times goes on follow by the enhancement of a company product, the chances to convince a buyer will also increase. In conclusion, Proton Company should continue to advertise their upcoming product so it may show the growth and improvement of the company. With these reason, the chances of people to buy their product is higher. 1.3 Effectiveness of Advertisement There are two concepts that ensure the times of advertise to reach target audience is the effective reach and effective frequency. Effective reach is the percentage of an audience that must be exposed to a particular message to achieve a specific objective. While the effective frequency refers to the number of times a target audience must be exposed to a message to achieve a particular objective. (Clow, 2011) Effective frequency and effective reach are crucial as when too few exposures will cause the advertiser fail to gain its intended objectives. Whereas if too much exposures will occur in the way of wasting resources. The most effective in advertising is achieving the intended objective successfully without experiencing wastage or marginal return from extra advertisement. Effective reach can be used under situation like a company wants to increase brand recognition. Then the advertisers will emphasis on the visual presentation on the product or the company logo. In this way may allow a person to recognize easily on the brand name together with the companys logo. The main objective of using this method is to nearer a gap in a persons knowledge with the brands. Therefore, if an advertiser wants to increase reach then they have to advertise to a large group of target audience and keep mentioning the brands name and logo as a selling point. Media tools that can cause this happen effectively are by advertising in television, outdoor advertising, magazines, internet, and direct mail. On the other hand, the objective of effective frequency is to increase brand recall. Usually repetition in advertising method is needed so that consumer can remember well of the brand in their mind or memory. Besides that, repetition can increase the times that particular brands will automatically popup in your mind. The more time the audience sees or heard about the advertisement is more easily to remember than he or she heard once in a life time. Examples of media tools that can be used are by television, radio, newspapers and Youtube advertisement thats play first before showing the actual video content.

History Of Beverages/Soft Drink

Soft drinks can trace their history back to the mineral water found in natural springs. Bathing in natural springs has long been considered a healthy thing to do; and mineral water was said to have curative powers. Scientists soon discovered that gas carbonium or carbon dioxide was behind the bubbles in natural mineral water. The first marketed soft drinks (non-carbonated) appeared in the 17th century. They were made from water and lemon juice sweetened with honey. In 1676, the Compagnie de Limonadiers of Paris were granted a monopoly for the sale of lemonade soft drinks. Vendors would carry tanks of lemonade on their backs and dispensed cups of the soft drink to thirsty Parisians. Joseph PriestleyIn 1767, the first drinkable man-made glass of carbonated water was created by Englishmen Doctor Joseph Priestley. Three years later, Swedish chemist Torbern Bergman invented a generating apparatus that made carbonated water from chalk by the use of sulfuric acid. Bergman's apparatus allowe d imitation mineral water to be produced in large amounts. John MathewsIn 1810, the first United States patent was issued for the â€Å"means of mass manufacture of imitation mineral waters† to Simons and Rundell of Charleston, South Carolina. However, carbonated beverages did not achieve great popularity in America until 1832, when John Mathews invented his apparatus for the making carbonated water. John Mathews then mass-manufactured his apparatus for sale to soda fountain owners.Health Properties of Mineral WaterThe drinking of either natural or artificial mineral water was considered a healthy practice. The American pharmacists selling mineral waters began to add medicinal and flavorful herbs to unflavored mineral water. They used birch bark, dandelion, sarsaparilla, and fruit extracts. Some historians consider that the first flavored carbonated soft drink was that made in 1807 by Doctor Philip Syng Physick of Philadelphia. Early American pharmacies with soda fountains be came a popular part of culture. The customers soon wanted to take their â€Å"health† drinks home with them and a soft drink bottling industry grew from consumer demand.The Soft Drink Bottling IndustryOver 1,500 U.S. patents were filed for either a cork, cap, or lid for the carbonated drink bottle tops during the early days of the bottling industry. Carbonated drink bottles are under a lot of pressure from the gas. Inventors were trying to find the best way to prevent the carbon dioxide or bubbles from escaping. In 1892, the â€Å"Crown Cork Bottle Seal† was patented by William Painter, a Baltimore machine shop operator. It was the first very successful method of keeping the bubbles in the bottle.Automatic Production of Glass BottlesIn 1899, the first patent was issued for a glass-blowing machine for the automatic production of glass bottles. Earlier glass bottles had all been hand-blown. Four years later, the new bottle-blowing machine was in operation. It was first o perated by the inventor, Michael Owens, an employee of Libby Glass Company. Within a few years, glass bottle production increased from 1,500 bottles a day to 57,000 bottles a day.Hom-Paks and Vending MachinesDuring the 1920s, the first â€Å"Hom-Paks† were invented. â€Å"Hom-Paks† are the familiar six-pack beverage carrying cartons made from cardboard. Automatic vending machines also began to appear in the 1920s. The soft drink had become an American mainstay. http://inventors.about.com/od/foodrelatedinventions/a/soft_drinks.htmIntroduction to PopThe History of Soft Drinks Timeline By Mary Bellis See More About soft drinks beverageGirl Serving From Soda Fountain Bar Serving Soft Drinks LOC See More About soft drinks beverageThis timeline accompanies Introduction to Pop – The History of Soft Drinks Soft drinks by definition are carbonated drinks that are non-alcoholic. Carbonated soft drinks are also refereed to as soda, soda pop, pop, or tonic. 1798 The term â €Å"soda water† first coined.1810 First U.S. patent issued for the manufacture of imitation mineral waters. 1819 The â€Å"soda fountain† patented by Samuel Fahnestock. 1835 The first bottled soda water in the U.S. 1850 A manual hand & foot operated filling & corking device, first used for bottling soda water. 1851 Ginger ale created in Ireland. 1861 The term â€Å"pop† first coined. 1874 The first ice-cream soda sold. 1876 Root beer mass produced for public sale. 1881 The first cola-flavored beverage introduced. 1885 Charles Aderton invented â€Å"Dr Pepper† in Waco, Texas. 1886 Dr. John S. Pemberton invented â€Å"Coca-Cola† in Atlanta, Georgia. 1892 William Painter invented the crown bottle cap. 1898 â€Å"Pepsi-Cola† is invented by Caleb Bradham. 1899 The first patent issued for a glass blowing machine, used to produce glass bottles. 1913 Gas motored trucks replaced horse drawn carriages as delivery vehicles. 1919 The American Bottlers o f Carbonated Beverages formed.1920 The U.S. Census reported that more than 5,000 bottlers now exist. Early 1920's The first automatic vending machines dispensed sodas into cups. 1923 Six-pack soft drink cartons called â€Å"Hom-Paks† created.1929 The Howdy Company debuted its new drink â€Å"Bib-Label Lithiated Lemon-Lime Sodas† later called â€Å"7 Up†. Invented by Charles Leiper Grigg. 1934 Applied color labels first used on soft drink bottles, the coloring was baked on the face of the bottle. 1952 The first diet soft drink sold called the â€Å"No-Cal Beverage† a gingerale sold by Kirsch. 1957 The first aluminum cans used.1959 The first diet cola sold. 1962 The pull-ring tab first marketed by the Pittsburgh Brewing Company of  Pittsburgh, PA. The pull-ring tab was invented by Alcoa. 1963 The Schlitz Brewing company introduced the â€Å"Pop Top† beer can to the nation in March, invented by Ermal Fraze of Kettering, Ohio. 1965 Soft drinks in can s dispensed from vending machines.1965 The resealable top invented. 1966 The American Bottlers of Carbonated Beverages renamed The National Soft Drink Association. 1970 Plastic bottles are used for soft drinks. 1973 The PET (Polyethylene Terephthalate) bottle created. 1974 The stay-on tab invented. Introduced by the Falls City Brewing Company of Louisville, KY. 1979 Mello Yello soft drink is introduced by the Coca Cola company as competition against Mountain Dew. 1981 The â€Å"talking† vending machine invented.http://inventors.about.com/od/sstartinventions/a/soft_drink.htmHISTORY OF COCA-COLA:Invented in the City of Atlanta over a hundred years ago. Atlanta 1886. John Pemberton in 1886 was experimenting with a new recipe. Took some secret ingredients and boiled them into a syrup. Took some to Jacob’s pharmacy where he mixed it with carbonated water and place it on sale for 5 cents a glass. Thus greatest invention of all time. Accountant of Pemberton – Frank Rob inson, coined the name Coca-Cola and famours trademark News spread across Atlanta 1st year – average drinks sold 9 drink per day 1888 – sold to Asa G. Candler and Co. to produce and distribute coca-cola Mr. Candler was a marketing genius, countless creative ways to promote the product. Gave the color red in barrels to give a distinctive appearance All over America-Soda foams. Then in bottles – idea Sold them the right to do that – 1dollar 1916 – introduced coca cola contour bottle; so unique it became instantly famous 1919 – Candler sold the company to a group of investors. Robert Woodriff who became the company’s president Make ice-cold coca cola available to anyone, where, placeFIRST TRULY GLOBAL BRAND 100 YEARS LATER – FORMULA IS STILL A GUARDED SECRET MOST RECOGNIZED TRADEMARK IN THE WORLD ENJOYED IN MORE THAN 200 COUNTRIESHISTORY OF BOTTLING:Coca-Cola ® originated as a soda fountain beverage in 1886 selling for five cent s a glass. Early growth was impressive, but it was only when a strong bottling system developed thatCoca-Cola became the world-famous brand it is today. 1894 †¦ A modest start for a bold ideaIn a candy store in Vicksburg, Mississippi, brisk sales of the new fountain beverage calledCoca-Cola impressed the store's owner, Joseph A. Biedenharn. He began bottling Coca-Colato sell, using a common glass bottle called a Hutchinson.Biedenharn sent a case to Asa Griggs Candler, who owned the Company. Candler thanked him but took no action. One of his nephews already had urged that Coca-Cola be bottled, but Candler focused on fountain sales. 1899 †¦ The first bottling agreementTwo young attorneys from Chattanooga, Tennessee believed they could build a business around bottling Coca-Cola. In a meeting with Candler, Benjamin F. Thomas and Joseph B. Whitehead obtained exclusive rights to bottle Coca-Cola across most of the United States (specifically excluding Vicksburg) — for the sum of one dollar. A third Chattanooga lawyer, John T. Lupton, soon joined their venture. 1900-1909 †¦ Rapid growthThe three pioneer bottlers divided the country into territories and sold bottling rights to local entrepreneurs. Their efforts were boosted by major progress in bottling technology, which improved efficiency and product quality. By 1909, nearly 400 Coca-Cola bottling plants were operating, most of them family-owned businesses. Some were open only during hot-weather months when demand was high. 1916 †¦ Birth of the contour bottleBottlers worried that the straight-sided bottle for Coca-Cola was easily confused with imitators. A group representing the Company and bottlers asked glass manufacturers to offer ideas for a distinctive bottle. A design from the Root Glass Company of Terre Haute, Indiana won enthusiastic approval in 1915 and was introduced in 1916. The contour bottle became one of the few packages ever granted trademark status by the U.S. Patent Office . Today, it's one of the most recognized icons in the world – even in the dark! 1920s †¦ Bottling overtakes fountain salesAs the 1920s dawned, more than 1,000 Coca-Cola bottlers were operating in the U.S. Their ideas and zeal fueled steady growth. Six-bottle cartons were a huge hit after their 1923 introduction. A few years later, open-top metal coolers became the forerunners of automated vending machines. By the end of the 1920s, bottle sales of Coca-Cola exceeded fountain sales. 1920s and 30s †¦ International expansionLed by longtime Company leader Robert W. Woodruff, chief executive officer and chairman of the Board, the Company began a major push to establish bottling operations outside the U.S. Plants were opened in France, Guatemala, Honduras, Mexico, Belgium, Italy, Peru, Spain, Australia and South Africa. By the time World War II began, Coca-Cola was being bottled in 44 countries. 1940s †¦ Post-war growthDuring the war, 64 bottling plants were set up ar ound the world to supply the troops. This followed an urgent request for bottling equipment and materials from General Eisenhower's base in North Africa. Many of these war-time plants were later converted to civilian use, permanently enlarging the bottling system and accelerating the growth of the Company's worldwide business. 1950s †¦ Packaging innovationsFor the first time, consumers had choices of Coca-Cola package size and type — the traditional 6.5-ounce contour bottle, or larger servings including 10-, 12- and 26-ounce versions. Cans were also introduced, becoming generally available in 1960. 1960s †¦ New brands introducedFollowing Fanta ® in the 1950s, Sprite ®, Minute Maid ®, Fresca ® and TaB ® joined brandCoca-Cola in the 1960s. Mr. Pibb ® and Mello Yello ® were added in the 1970s. The 1980s brought diet Coke ® and Cherry Coke ®, followed by POWERADE ® and DASANI ® in the 1990s. Today hundreds of other brands are offered to meet consum er preferences in local markets around the world. 1970s and 80s †¦ Consolidation to serve customersAs technology led to a global economy, the retailers who sold Coca-Cola merged and evolved into international mega-chains. Such customers required a new approach. In response, many small and medium-size bottlers consolidated to better serve giant international customers. The Company encouraged and invested in a number of bottler consolidations to assure that its largest bottling partners would have capacity to lead the system in working with global retailers. 1990s †¦ New and growing marketsPolitical and economic changes opened vast markets that were closed or underdeveloped for decades. After the fall of the Berlin Wall, the Company invested heavily to build plants in Eastern Europe. And as the century closed, more than $1.5 billion was committed to new bottling facilities in Africa. 21st Century †¦The Coca-Cola bottling system grew up with roots deeply planted in local communities. This heritage serves the Company well today as people seek brands that honor local identity and the distinctiveness of local markets. As was true a century ago, strong locally based relationships between Coca-Cola bottlers, customers and communities are the foundation on which the entire business grows.

Residential Life Sets The Tone For Ones College Experience

As the year comes to an end so will many students experience in the residence halls. Residential life sets the tone for ones college experience and with four different places to live means four different experiences to have had this year. Name: Mollie Merino Hometown: Denver, Colorado Residence Hall: Cate Center Major: International Studies Merino shared her experiences in the dorms with 16 other girls in one bathroom saying, â€Å"we became really close right off the bat†. â€Å"For me the experience of living in Cate has been really positive, just because it’s given me the opportunity to meet so many people. Which coming from out of state was a really unique and cool opportunity†. At the start of the year Merinos biggest fear was she would hate it and not doing well here. â€Å"My biggest fear was that I wasn’t going to be able to cut it out here. That I wasn’t going to be liked, that I wasn’t going to have friends, and that I wasn’t going to do well†, she said. Merino said, â€Å"the option of going home was one I wasn’t going to let myself have. I didn’t want to be that person who talked about leaving and then turned around and came back†. Next year Merino will be an RA at Headington Hall. She says† I think the cultures are really similar, the buildings themselves are pretty different, obviously Cates a little bit older, a little bit less luxurious than Headington†. â€Å"In Cate, it’s a really small community, I pretty much know everyone who lives in our building. I love itShow MoreRelatedThe Irish As Aliens Of A Different World Essay1707 Words   |  7 PagesA single decision set the course for of significant repercussions felt in to the present day. It beganins in the colonial days whenre the British fought to seize Ireland and subjugate their people. British dominance evoked the cultural belief that Ireland was inferior both as a society and in the morality of their beings. 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Smart Goals Essay - 711 Words

Smart Goals Essay Vanessa Goins Grand Canyon University MGT-605 (MGT-605-0103) Leadership Professor Andree Swanson March 21, 2013 Out of the three goals, (Personal, educational, and professional) I chose two of the goals that I am focusing on and that is my personal and educational goals. For my personal goals, I want to create a big picture of what I plan to do in life. Then I want to break them down in order to reach my goals, then once I have them together, then I would start working on them to achieve them. For example(Specific and Measurable goals), I plan on finding a job that has great benefits and the best rate of pay, and one that does not require working on weekends(Monday-Friday only), and not working overtime.†¦show more content†¦I plan on earning my Master’s Degree within a year of Graduation. While I am currently in school, I will rely on my instructors, academic counselors, graduation team, the GCU Online Library, and the school’s other resources that will give me additional help when I need them. If I feel lost or a subject seems too difficult, then I will ask e-mai l my instructors and let he or she know that I am having difficulty and that I need help. If I am feeling overwhelmed about school, I will seek the help and advice of my academic counselor to help me come up with a solution to help me feel relaxed and not stressed with taking online classes. I know that I will be successful if I always ask and seek help here at GCU. After all of this being said, I believe that I am a D1 in the development level, which is â€Å"The Enthusiastic Beginner† (Low Competence/High Commitment). I would be enthusiastic and be highly committed to doing my job if I were to have a certain position or even as a student in school on certain levels in my program, but at the same time, I would and still do not yet know all of the ropes yet. Right now I consider myself a very curious, inexperienced person who does quite have the skills required for the job in hand or the things that I have learned in school so far, but I am yet hopeful that I will learn to develop and learn more and more skills in the near future. References Fowler, S. B., Blanchard,Show MoreRelatedSmart Goal Essay910 Words   |  4 PagesThe first SMART goal that I would like to accomplish to help improve my leadership skills if barcoding all stock rooms for each department. Barcoding each department will save time, money, faster customer service, and better accuracy of ordering. 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The author of this story’s purpose is to persuade the reader by proving her thesis that intelligence is gained throughRead More`` They Say I Say `` : `` Hidden Intellectualism `` By Gerald Graff911 Words   |  4 Pagesan excerpt from his essay â€Å"they say I say† titled â€Å"Hidden Intellectualism†, Geral d Graff gives a compelling argument on how schools should capitalize off student’s street smarts to engage them intellectually. He believes that students are being fed a narrative that is inefficient to its purpose. To counter this inefficiency there should be an integration of things that interest the students with their academics. In the world of academia, from Graff’s perspective, street smarts are associated withRead MoreCatcher in the Rye Essay Characterization1064 Words   |  5 Pageshe’s been to, claiming everyone involved is either phony or mean. 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I started MCTC in the fall of 2009 and I registered in ESOL 31/, after I am done with that semester I didn’t stay the school as I wanted, due to work and financial related. Then I came back in